Photo: Courtesy of Airbnb. Airbnb is rebranding itself as a lifestyle company. The company wants to bring more of a feeling of belonging into its brand personality, and it's got a new logo to go along with that community vibe. Airbnb's founders unveiled the new symbol, which they've dubbed "Bélo," in a blog post. There's even a cute illustrated video about connection and sharing. The company clearly put a lot of thought into the symbol and the concept behind it. The Internet has also put a lot ...
Photo: Courtesy of Airbnb. Airbnb is rebranding itself as a lifestyle company. The company wants to bring more of a feeling of belonging into its brand personality, and it's got a new logo to go along with that community vibe. Airbnb's founders unveiled the new symbol, which they've dubbed "Bélo," in a blog post. There's even a cute illustrated video about connection and sharing. The company clearly put a lot of thought into the symbol and the concept behind it. The Internet has also put a lot ...
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